Charity walker Clive Bonny loves Nature Shop!

A Sussex entrepreneur is growing a business which helps charity walkers stay on their feet for longer. The hidden power of special under-garments is helping create funds for good causes. Mel Piagesti’s online clothes business Nature Shop has been taking off by offering clothes for people of all ages and abilities who enjoy the outdoors.

As a charity walker, I'm a fan of Merino Wool tops and bottoms when the wind gets up. “The choice online is great for any sizes and colours of breathable comfy clothes which are based on natural eco-friendly materials. I walk along the Sussex coast in all weathers. I’ve asked Mel to start designing for pets because my terrier Binky needs proper wearables too”

Mel runs the business with her family and even has a kiddy crèche at work for rest periods. Her business also qualified for government Growth Voucher support from Clive which has helped protect her brand trademark and widen her market to include motorcyclists, sports groups, gardeners, employers and travel companies. 

A great blog written by Clive Bonny from Strategic Management Partners. Clive has over 25 years of commercial experience in providing planning advice, training and coaching and is listed in the Top 50 Advisers by Enterprise Nation Marketplace.

Clive with his dog Binky